Project Spotlight: QuenchCA

J Comm, Inc. collaborated with the Association of California Water Agencies (ACWA) to produce a series of videos for QuenchCA, an award-winning statewide campaign to educate Californians about the importance of investing in the state's water supply for future generations.

We worked collaboratively with ACWA to select overarching themes for the videos that would resonate with targeted stakeholders, centering around how a reliable water supply supports life as we know it in California’s cities, for its economy, and its food supply. The goal: link the most basic, fundamental aspects of our daily lives to the often invisible, yet critically important infrastructure that delivers our water.